OUR COMPANY
BESTSELLER is an international, family-owned fashion company with a strong foundation. We strive to bring people, fashion and technology together to achieve positive results for everyone.
OUR STORY
BESTSELLER is an international, family-owned fashion company with a strong foundation. Founded by the Holch Povlsen family in Denmark in 1975, we remain true to our Founding Principles.
We have a range of more than 20 brands, including JACK & JONES, ONLY and VERO MODA. We sell clothes and accessories for all ages, genders and occasions. Our products are based on the concept of good quality at competitive prices.
Today our products are sold in over 90 countries across Europe, Asia, North America, South America, Oceania and the Middle East. Our wholesale business sells our products to more than 16,500 multi-brand and department stores globally.
There are approximately 3,100 branded BESTSELLER retail stores in 47 countries globally. We own approximately 2,200 of these stores, while the other stores are operated by partners.
We're more than 25,000 colleagues working across design, logistics, sales, technology and other functions. We employ committed and ambitious colleagues with a positive mindset.
Our global supply chain partners include more than 400 suppliers. Our products are manufactured at more than 700 factories, which employ over 750,000 people across 15 countries.
OUR HISTORY
BESTSELLER's history dates to 1975, when Troels Holch Povlsen and Merete Bech Povlsen opened a single store in the Danish town of Ringkøbing. Initially this was as an outlet to sell clothes for Troels' uncle. But later that year the business expanded. So, the couple began importing their own products and selling to wholesale partners.
In 1980, Troels and Merete bought a store in Aarhus called BESTSELLER which also became the name of their company. In 1985, our main office was established in Brande where it's still located today. BESTSELLER started selling women's fashion and in 1986 launched the brand EXIT and 1987 VERO MODA. In 1988, we reached an important milestone with the opening of a retail store in Norway, our first outside of Denmark.
In 1995, the company launched JACK & JONES, our first men's wear brand. The next year the brand that would become NAME IT, our first kids wear brand was launched. Since then, accessories, maternity wear, sportswear, unisex and plus size fashion have joined BESTSELLER's range of products.
OUR PRESENT
BESTSELLER has continued and maintained its foundation as a family-owned fashion company with a strong heritage. In 2001, Anders Holch Povlsen, son of Troels and Merete took over as the owner and Managing Director of BESTSELLER. Anders began working in the company at the age of 15. Since 1996 he had been Managing Director of the brand VILA. Merete and Troels are still involved in the family business. Troels as a member and Merete as the chairman of the BESTSELLER's Board of Directors.
In 2006, BESTSELLER began transitioning to digital retailing when we launched our first e-commerce platform. Since then, we've significantly expanded our investments in retail and online technology. In 2018, we launched our sustainability strategy, Fashion FWD, setting ambitious goals for integrating sustainability across our business.
